Button Collective is an International PR CONSULTANCY based in London.
We are commercially driven communications experts with an aptitude for engaging affluent audiences and earning global brand recognition.
At Button Collective, we operate under a new model for PR: we work as a core agency team in London, complemented by senior, independent consultants and boutique outfits – offering blue chip experience.
We excel at delivering tailored, best-in-class, global teams for brands in the luxury, lifestyle, hospitality and arts & culture sectors.
◖ Commercially Driven
◖ Plugged-in
◖ Connected
◖ Entrepreneurial
◖ International
◖ Beyond Expectations
Sara has been a PR professional for 20 years, working for some of the world’s leading PR consultancies – from networks such as Edelman, Porter Novelli and Shandwick – through to specialist, boutique outfits in the UK and Australia.
Before establishing Button Collective, she was a Board Director for eight years at Talk PR – part of M&C Saatchi – where she also set up Talk’s global network SERMO.
Her strengths lie in strategic brand consultancy, compelling story telling and breakthrough creative campaigns in consumer lifestyle – especially in luxury, design, arts & culture, food & drink and wellbeing.
Meet the founder:
Sara Jensen
Services:
We elevate brands through commercially driven, culturally relevant campaigns and purposeful, perfect partnerships.
360º Communications
Social Media
KOL Engagement
Brand Partnerships
Immersive Experiences
+ Events
What Others Say About Us:
“The Button Collective have brought The Dalmore and V&A Dundee together to create a deeply collaborative and unique partnership. Sara and the team have been creative, inspiring and supportive in shaping this relationship and helping V&A Dundee to understand how we can work in this way as a young institution. Had it not been for The Button Collective’s vision and tenacity, V&A Dundee would not have this valuable and rewarding partnership”
SAM EDMOND
Head of PARTNERSHIPS, V&A DUNDEE
“With gushing testimonials from clients and press, and a series of high profile campaigns for luxury brands, the judges were mightily impressed by Button Collective. Praised for placing drinks products in the right hands through mixing arts and alcohol.”
THE Drinks Business
‘’From the moment we started working together, it was clear that Sara and her team at Button are great professionals who are passionate about what they do. Their insightful strategies, innovative and creative events as well as meticulous attention to details are remarkable. The team’s responsiveness, productivity and ability to adapt to our needs have made our partnership seamless and truly enjoyable.’’
CECIlia PASQUA
Head of operations, Pasqua wines
“Button is one of the best communication agencies I have worked with in my 20-year career in the wine and spirit sector. Their unique positioning at the intersection of high-end aspirational lifestyle, culture and spirits makes them a unique partner for an upscale brand, such as X MUSE Vodka.
Not only are they super connected with all top tier media and journalists but they do exceptionally profound work with new media, bloggers and social influencers.”
Vadim grigoryan
Co-founder and brand director, x muse
“They are brilliant at identifying partnership and thought leadership opportunities that are ahead of the curve and understand how to be nimble when business is fast-changing.”
Shuhui Lim,
Global Marketing Manager, CVH Spirits
“Button understands not just the drinks business but also the new frontier of
sustainable luxury.”
Nicole Rolet
Co-founder of Chêne Bleu
“Once again Button exceeded targets in raising the profile of Collect, attracting attendees to the fair and promoting high-end craft to new audiences. They have excellent long-standing relationships with many media contacts and work hard to find new angles and stories to attract engagement, along with establishing a wonderfully good natured and enjoyable working client relationship.”
Isobel Dennis
Fair Director, COLLECT, THE INTERNATIONAL ART FAIR FOR MODERN CRAFT AND DESIGN
“Mexico’s best-selling ultra-premium tequila, Maestro DOBEL, had very little awareness in the UK outside of the on-trade until we started working with Button – they have provided invaluable counsel and connections while generating impressive outcomes in premium lifestyle. They’re proactive, fleet of foot and know what they’re doing.”
Scott Nicholls
Head of Marketing, PROXIMO SPIRITS UK & IRELAND
“Button Collective is the most genuinely caring, interesting, and interested PR agency I have been privileged to work with.
The Button Collective are on the pulse, creative, deft and knowledgeable.
Their approach to raising talented clients, aided by the joy of textured aesthetics, in an always bespoke manner, is unique in the world of drinks and hospitality communication. Drinks, from the ground up, to the venues in which they are appreciated, are artful - and art is always applied to drinks. “