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We’re experts in demand curation

For more than 15 years, Button Collective have driven premium consumer demand through culturally resonant strategies, that are proven to deliver outstanding commercial results.

OUR PEDIGREE IS THE PREMIUM

Premium Beverages

High-End Lifestyle

Ultra-Luxury Travel

Arts & Culture

Fashion

WE DELIVER MORE MEANINGFUL INFLUENCE

IN THE MOST EXCLUSIVE SPACES & PLACES

Porto Townhouse

Venice Biennale

Saatchi Gallery

Kew Gardens

V&A Dundee

Our
Services


Brand Strategy & Cultural Agency


HNW Understanding & Engagement


Brand Alliance & Influencer Engagement


Reputation and Crisis & Issues Management


Media Connections Driving Earned Outcomes


Thought Leadership, Horizon Scanning &
Trends Research


Protect and Grow Brand Equity & Search in the AI Era


Social Media Strategy & Management


Multi-Channel Campaign Strategies & Execution


Industry Networking & Speaker Platforms


KOL & Ambassador Programmes


Strategic & Commercial Partnerships
and Sponsorship

Our Clients
and Partners

In Our
Clients’ Words

“60% of our reservations ($125k each) at launch were driven by Button’s earned media outcomes’”

“Wouldn’t hesitate to recommend Button to anyone looking for bespoke communications support on luxury brands”

“Button understand the new frontier of sustainable luxury”

“Our most impressive PR agency, seven years in!”

“Entrepreneurial and their passion and focus on brand creative and strategy is formidable”

"Button provide invaluable counsel and connections, while generating impressive outcomes in premium lifestyle quickly. The campaign platform they created opened doors for us commercially and has been admired by our other markets. They’re proactive, fleet of foot and know what they’re doing”

 “Their connections, expertise and ability to broker partnerships have brought our vision to life. Their dedication and innovative approach continue to make a significant impact and Button have always advocated for creativity and strategic thinking, helping us shape and execute impactful initiatives, including white papers, enabling us to uncover and leverage meaningful statistics”

“Button’s strategic and dynamic approach has been consistently strong and impactful, underpinned by their ongoing dedication. Their work has played an important role in strengthening and maintaining the visibility of our brands through a continuous media presence, alongside creative outside the box thinking around partnerships and activations. This visibility has been invaluable in ensuring our wines remain front of mind with both the trade and consumers.”

“Button brought The Dalmore and V&A Dundee together to create a deeply collaborative and unique partnership Creative, inspiring and supportive in shaping it all and also in helping us understand how we can grow as a young institution, Button’s vision and tenacity has been pivotal”

Meet Our Founder

SARA JENSEN

Sara has been a PR professional for 20 years, working for some of the world’s leading PR consultancies – from networks such as Edelman, Porter Novelli and Shandwick – through to specialist, boutique outfits in the UK and Australia.

Before establishing Button Collective, she was a Board Director for eight years at Talk PR – part of M&C Saatchi – where she also set up Talk’s global network SERMO.

Her strengths lie in strategic brand consultancy, compelling storytelling and breakthrough creative campaigns in consumer lifestyle – especially in luxury, food & drink, arts & culture, travel and wellbeing.

Get in Touch

Whether you have a question, an idea, or just want to say hello, feel free to reach out—we’re here to help.

info@buttoncollective.com

Second Home, Spitalfields, 68 Hanbury St, E1 5JL